Some Dreams Are Real.
A bold reimagining of an icon—Believe in Dreams redefined Tiffany’s brand storytelling for a new generation. By transforming Breakfast at Tiffany’s into a modern, immersive narrative, the campaign bridged past and present, reinforcing it’s cultural relevance and aspirational appeal.
Set on the streets of New York, the city became a dreamscape infused with Tiffany Blue, merging elements of fantasy and reality. Elle Fanning, Maddie Ziegler, and a cast of unexpected characters brought the vision to life, led by Ryan Heffington’s dynamic choreography. The legendary soundtrack to Moon River was reinterpreted with Elle’s vocals and an original verse by A$AP Ferg, brought heritage and innovation in a single, cinematic moment.
Clio Award Winner—Bronze in Fashion & Beauty Film, 2019
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Objective
Reimagine Tiffany’s brand identity with a modern narrative. The goal was to create a cultural moment that not only generated buzz but also reinforced Tiffany’s relevance and aspirational appeal for a new generation.
Strategy
Anchor the campaign in an iconic reference—Breakfast at Tiffany’s—to bridge the past and present. Develop a narrative that celebrates both legacy and modernity, ensuring every creative execution supports a unified brand vision.
Execution
Visual Transformation: The campaign transformed the streets of New York into a world of Tiffany Blue, merging elements of fantasy and reality.
Dynamic Talent: Dance sequences choreographed by Ryan Heffington featured Elle Fanning (our new Holly Golightly) and Maddie Ziegler, injecting energy and a fresh perspective into the narrative.
Music Reinvented: The classic “Moon River” was reinterpreted with new vocals by Elle Fanning and original lyrics by A$AP Ferg, reinforcing the campaign’s blend of heritage and innovation.
Impact
Extensive Media Coverage: Generated over 240 press clips from major outlets such as Vogue, Harper’s Bazaar, and Bloomberg.
Social Media Engagement: Achieved more than 30,000 uses of #TiffanyPaperFlowers and #TiffanyBlue, with nearly 100,000 shares across social channels.
Global Reach: Reached over 4 million global views, with a view-through rate exceeding industry benchmarks.
Brand Positioning: Positioned Tiffany as both timeless and contemporary, setting a new benchmark for luxury storytelling.
A World Transformed.
Beyond the main campaign film, Believe in Dreams extended into a series of product-focused vignettes—bringing Tiffany’s signature jewelry collections into a cinematic, immersive world.
Each vignette framed the jewelry in cinematic, timeless moments, with rich, dimensional still life elevating each piece. Creative layouts connected each design to the larger world of the campaign, blending editorial storytelling with modern energy.
Where Dreams Are Made.
Tiffany Believe in Dreams transformed Tiffany into the heart of something bigger—a world where creativity takes shape and the ordinary becomes extraordinary.
For the holidays, that vision continues. Tiffany’s home on Fifth Avenue becomes more than a store—it becomes a dream brought to life. A world where wonder is made, and the unexpected unfolds at every turn.
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2018 Spring Film
Creative Direction: Michael Riso
Senior Art Director: Grant Stewart
Director: Francis Lawrence
Set Design: Stefan Beckman
Choreography: Ryan Heffington
Styling: Alex White
Hair: Esther Langham
Makeup: Erin Ayanian-Monroe
BTS Photography: Renell Medrano, Lewis Mirrett
Special Effects: Moving Picture Company (MPC)2018 Spring Campaign
Creative Direction: Michael Riso
Senior Art Director: Grant Stewart
Photographer: Cass Bird
Director of Photography: Tyler Kohlhoff
Set Design: Stefan Beckman
Styling: Alex White
Hair: Esther Langham
Makeup: Erin Ayanian-Monroe
BTS Photography: Renell Medrano, Lewis Mirrett2018 Holiday Film
Creative Direction: Michael Riso
Executive Creative Director: Marie Bliss
Senior Art Director: Grant Stewart
Director: Mark Romanek
Director of Photography: Adam Richards
Set Design: Stefan Beckman
Styling: Alex White
Hair: Shay Ashual
Makeup: Marc Carrasquillo
BTS Photography: Renell Medrano, Lewis Mirrett
Special Effects: Moving Picture Company (MPC)