All You Need. Bold. Provocative. Unmistakably Tiffany.
The launch of Tiffany Signature Fragrance distilled Tiffany to its most recognizable elements. Bare skin, diamonds, and Tiffany Blue. Conceived as a new expression of the house, the campaign established a foundation for Tiffany’s expansion beyond jewelry.
Set to a contemporary rendition of All You Need Is Love, the campaign introduced love as a central platform that would continue across future Tiffany campaigns. AICP Award Winner, Best Original Music in Film.
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Objective
Reestablish Tiffany as a modern luxury icon by defining a new era for the brand. Elevate its presence beyond jewelry by introducing fragrance as a permanent extension of the house.
Strategy
Develop All You Need as a long-term creative platform, distilling Tiffany to its essential codes: bare skin, diamonds, and Tiffany Blue. A singular creative system designed to evolve across multiple launches while remaining unmistakably Tiffany.
Execution
Tiffany & Co. Signature, 2017
The foundation. Tiffany reduced to its essence.Tiffany & Co. Sheer, 2019
A lighter, more luminous interpretation.Tiffany & Co. Intense, 2018
A deeper, more concentrated expression.Tiffany & Co. Rose Gold, 2021
A warmer, more expressive expansion.Impact
Unified four fragrance launches under a single long-term creative platform.
Extended Tiffany’s world beyond jewelry while maintaining a singular brand identity.
Tiffany Signature’s launch film received the AICP Award for Best Original Music in Film.
A Lighter Expression of Tiffany
Tiffany Sheer reinterpreted the Signature Fragrance platform through a lighter visual language, introducing a brighter palette and a more playful expression of Tiffany Blue.
Building on the original launch, Sheer showed how the platform could evolve while remaining distinctly Tiffany.
The Final Chapter
Tiffany Intense extended the Signature Fragrance platform through a more concentrated visual expression, reinforcing the strength and simplicity established by the original campaign.
As the final chapter of the collection, Intense demonstrated how a single creative system could evolve across multiple launches while maintaining a consistent identity.
Three Years. Three Fragrances. One Vision.
Developed over three years, the Tiffany Signature Fragrance collection established a cohesive creative platform across multiple launches. Each fragrance introduced a distinct expression while maintaining a consistent visual and strategic foundation.
The Iris remained the unifying element throughout the collection, reinterpreted to reflect the unique character of each scent.
A New Warmth, A New Energy.
Tiffany Rose Gold expanded the fragrance platform through a visual language inspired by the house’s iconic metal. Introducing warmth, color, and a broader material palette, the campaign extended the world established by the earlier launches.
Set to a fresh rendition of All You Need Is Love, Rose Gold expanded the platform while preserving its original identity.
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Tiffany & Co. Signature
Senior Art Director: Michael Riso
Creative Director: Kyra Griffin
Photographer: Steven Meisel
Director of Photography: Ben Northover
Stylist: Edward Enninful
Hair: Guido Palau
Makeup: Pat McGrath
Still Life: Mario Godlewski
Agency: Laird+PartnersTiffany & Co. Sheer & Intense
Creative Director: Michael Riso
Photographer: Steven Meisel
Director of Photography: Ben Northover
Stylist: Edward Enninful
Hair: Guido Palau
Makeup: Pat McGrath
Still Life: Mario Godlewski
Agency: Laird+PartnersTiffany & Co. Rose Gold
Creative Directors: Michael Riso, Larissa Modenesi
Photographer: Steven Meisel
Director of Photography: Ben Northover
Stylist: Joe McKenna
Hair: Guido Palau
Makeup: Pat McGrath
Still Life: Mario Godlewski
Agency: Laird+Partners