All You Need. Bold, Provocative, Unmistakably Tiffany.
A new era of Tiffany—stripped to its essence—bare skin, diamonds, and the power of Tiffany Blue. The launch of the Signature fragrance laid the foundation, distilling its identity to its purest form—intimate, personal, and an icon of modern luxury.
Set to a raw, modern rendition of All You Need Is Love, the soundtrack deepened the campaign’s emotional resonance—establishing ‘love’ as the essence of Tiffany and what it brings to the world. More than a fragrance, this natural evolution expanded Tiffany’s identity beyond jewelry and secured its status as a global luxury icon.
AICP Award Winner—Best Original Music in Film
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Objective
Reestablish Tiffany as a modern luxury icon by defining a new era for the brand. Elevate its presence beyond jewelry—introducing fragrance as a seamless extension of its legacy.
Strategy
Develop All You Need as a long-term creative platform, distilling Tiffany to its essence—bare skin, diamonds, and Tiffany Blue. A vision of intimacy, luxury, and identity.
This stripped-back approach positioned fragrance as a natural evolution of the brand—an extension of self-expression. Each campaign built upon this foundation, ensuring a singular, recognizable world.
Execution
Tiffany & Co. Signature, 2017
The foundation of All You Need—luxury reduced to its essence. Bare skin, diamonds, and blue. A bold, provocative statement, set to a raw rendition of All You Need Is Love, performed by Annie Clark (St. Vincent).
Tiffany & Co. Intense, 2018
A deeper, more amplified evolution. The iris note intensified, Tiffany Blue deepened—heightening the fragrance’s power and presence.
Tiffany & Co. Sheer, 2019
A luminous, ethereal expansion. A softer, airier interpretation that maintained stripped-back elegance while introducing a new lightness.
Tiffany & Co. Rose Gold, 2021
A fresh, radiant extension. Playful and modern, yet true to the codes of All You Need. A new warmth, a new energy—while remaining unmistakably Tiffany.Impact
Unified multiple fragrance launches under a singular, lasting brand platform.
Expanded Tiffany’s luxury world beyond jewelry—reinforcing fragrance as an essential part of modern luxury.
Created a seamless connection between scent and brand identity, elevating desirability and deepening emotional resonance.
Tiffany Signature’s launch film became an industry benchmark, winning an AICP Award for Best Original Music in Film.
Sheer Brilliance.
A lighter, more radiant expression—Tiffany Sheer reinterprets the house’s signature fragrance with an airy, luminous touch and the irreverence of Tiffany Blue.
Expanding the All You Need platform, Sheer introduces a new lightness—playful, effortless, and spirited energy.
The Power of Blue, Intensified.
A richer, deeper expression—Tiffany Intense amplifies the house’s signature fragrance with a bold, confident attitude. Stripped back and striking, it delivers the final, most powerful statement of the Signature fragrance collection.
Expanding the All You Need platform, Intense introduces a new edge—elevated, powerful, and unapologetically bold.
Three Years, Three Fragrances, One Vision.
Three years in the making, the Tiffany Signature Fragrances redefined the house’s identity beyond jewelry—each scent an evolution, yet unmistakable. Stripped back, modern, and iconic, they capture the essence of the brand in three bold statements.
The iris, the heart of Tiffany’s fragrance identity, is reimagined through distinct artistic expressions—each reflecting its unique character.
A New Warmth, A New Energy.
Tiffany Rose Gold expands the house’s signature fragrance world with a bold infusion of color. Radiant and modern, it shifts the focus beyond diamonds alone—celebrating Tiffany’s legacy of precious metals in a new light.
Set to a fresh rendition of All You Need Is Love, Rose Gold evolves the All You Need platform—bringing a bold energy while remaining unmistakably part of Tiffany’s world.
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Tiffany & Co. Signature
Senior Art Director: Michael Riso
Creative Direction: Kyra Griffin
Photographer: Steven Meisel
Director of Photography: Ben Northover
Styling: Edward Enninful
Hair: Guido Palau
Makeup: Pat McGrath
Still Life: Mario Godlewski
Agency: Laird+PartnersTiffany & Co. Sheer & Intense
Creative Direction: Michael Riso
Photographer: Steven Meisel
Director of Photography: Ben Northover
Styling: Edward Enninful
Hair: Guido Palau
Makeup: Pat McGrath
Still Life: Mario Godlewski
Agency: Laird+PartnersTiffany & Co. Rose Gold
Creative Direction: Michael Riso, Larissa Modenesi
Photographer: Steven Meisel
Director of Photography: Ben Northover
Styling: Joe McKenna
Hair: Guido Palau
Makeup: Pat McGrath
Still Life: Mario Godlewski
Agency: Laird+Partners