The Butler Did it.

Raffles’ renowned butler service becomes the focus of a campaign built around anticipation, intrigue, and a familiar accusation. Borrowing the language of a classic whodunit, each scene suggested that every unlikely request had already been handled before the guest knew to ask.

Photographed by Dylan Don and styled by Robert Rabensteiner, the campaign featured Waris Ahluwalia, Robert Rabensteiner, and May Siu in a series of fantastical scenes drawn from everyday life at Raffles Singapore.