For Men. Not Boys.

Despite its global growth, BOSS remained the challenger in men's underwear. Launching with David Beckham, BOSS ONE marked a defining shift, transforming the category into one of the brand's most ambitious global initiatives and a new expression of modern masculinity.

BOSS's largest global campaign, set to Phil Collins' In the Air Tonight. Winner of the Fashion Media Award for Best Campaign.

BOSS_BODYWEAR_LAYOUTS_1.jpg
BOSS_BODYWEAR_LAYOUTS_2.jpg
BOSS_BODYWEAR_LAYOUTS_3.jpg
BOSS_BODYWEAR_LAYOUTS_4.jpg
BOSS_BODYWEAR_LAYOUTS_5.jpg
BOSS_BODYWEAR_LAYOUTS_6.jpg
BOSS_BODYWEAR_LAYOUTS_7.jpg
BOSS_BODYWEAR_LAYOUTS_8.jpg

  • Coming Soon

BOSS_BODYWEAR_IMAGES_17.jpg
BOSS_BODYWEAR_IMAGES_18.jpg
BOSS_BODYWEAR_IMAGES_19.jpg
BOSS_BODYWEAR_IMAGES_20.jpg
BOSS_BODYWEAR_IMAGES_21.jpg
BOSS_BODYWEAR_IMAGES_22.jpg
BOSS_BODYWEAR_IMAGES_23.jpg
BOSS_BODYWEAR_IMAGES_24.jpg

  • Creative Directors: Michael Riso, Larissa Modenesi
    Art Director: Katie Smith
    Photographers & Directors: Mert & Marcus
    Stylist: Joe McKenna
    Hair: Paul Hanlon
    Makeup: Diane Kendal
    DP: Jonathan Sela
    Set Designer: Stefan Beckman
    Editor: Will Town
    Music: Michelle Gaubert
    Production: January Productions
    Agency: Team Laird

Previous

Tiffany Collection
Next

Naomi Campbell