The Future Belongs to Those Who Make It.

Adidas Originals shifted its perspective from celebrating its legacy to championing the next generation shaping culture today. Bringing together emerging creatives from around the world, the campaign redefined originality through a new generation of voices.

Winner of two Cannes Lions Gold Awards in Film Craft and Branded Entertainment categories.

Featured Cast Members

  • Luka Sabbat

    New York

  • Aleali May

    Los Angeles

  • Kyu Steed

    Paris

  • Reese Cooper

    London

  • Yuki Matsuda

    Tokyo

  • Iman Shumpert

    Cleveland

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  • Senior Art Directors: Michael Riso, Elena Miska
    Art Director: Zoonin Lee
    Creative Directors: Mathew Edwards, Wes Phelan, Ferdinando Verderi
    Director: Terence Neale
    Photography: Tyrone Lebon, Oliver Hadlee Pearch, Pieter Hugo
    Styling: Tom Guinness

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